Category - Google

The Secret to Ranking #1 on Google: Insider Tips from SEO Experts

Have you ever wondered what it takes to secure the coveted #1 spot on Google’s search results? It’s a goal that many businesses chase, but only a few achieve. Today, we’re unveiling the exclusive strategies and tactics that top SEO professionals use to dominate Google’s first page. […]

Google Search Quality Raters Guidelines Expanded with 11 New Pages

On January 23, 2025, Google released an updated version of its Search Quality Raters Guidelines. The last update was nearly 10 months ago, in March 2024, coinciding with the spam update. This new version emphasises spam detection, with the document growing from 170 pages to 181 pages. […]

Google Search Ranking Volatility Tools Show Signs of Stabilisation

For the first time in quite a while, third-party Google Search volatility tools are reflecting more stable activity, returning to normal levels. While there have still been some fluctuations in search visibility, both positive and negative, the overall landscape appears to have settled significantly over the past […]

Has Reddit’s Google Search Visibility Taken a Hit?

For a platform that often dominates Google Search results for countless queries, Reddit appears to be experiencing a slight decline in its rankings. Tools like Semrush and Sistrix reveal a noticeable dip in Reddit’s visibility on Google. This change was pointed out in a discussion on seroundtable, […]

Disavowing Toxic Links: Is It Really Worth Your Time?

The debate over whether to disavow toxic backlinks in search engine optimisation (SEO) continues. Many SEO professionals have spent countless hours poring over backlink profiles, identifying so-called “toxic” links, and submitting disavow files to Google. But is this effort truly necessary, or are we wasting valuable time […]

Google Search Ranking Volatility Continues Following Core Update

The Google November 2024 core change was completed on December 5th, but we have continued to witness search ranking instability thereafter. That ranking volatility seemed to increase throughout the weekend. It’s unclear whether these are remains of the core upgrade or a fresh, unconfirmed Google algorithm update. […]

Google’s November 2024 Core Update Finally Wraps Up

After weeks of anticipation and volatility in search results, the Google November 2024 Core Update has officially finished rolling out. Google confirmed the update’s completion on December 5, 2024. What happened? Beginning on November 11, 2024, this core update prioritises content that is genuinely useful to users, […]

Google November 2024 Core Update Still Causing Volatility a Week Later

We are already more than a week past the predicted completion date for the Google November 2024 core change, and it appears to be generating significant ranking instability in Google Search results. The update was supposed to be completed two weeks after it began rolling out, but […]

Google Search Sees UK Decline, Users Express Low Trust In AI

Shifting trends in online behaviour reveal a slight dip in Google’s dominance, along with rising skepticism about the reliability of AI-driven search results. The latest Online Nation report by Ofcom highlights a decline in Google Search’s UK market presence, with user reach falling from 86% to 83% […]

Just When You Thought it Was Over, The Google November 2024 Core Update Heats Up Again

The “Google November 2024 Core Update” was released 16 days ago, it should be fully rolled out day now, but we’ve noticed an increase in Google search ranking instability since the 25th November. It had been abnormally quiet for a few days now, but Google Search seems […]