Month: December 2021

Continuous Scroll Has No Impact on Search Console Performance Reports, Google Says

By now you will probably be aware of the fact that Google has been pushing its continuous scroll mobile search feature for some time. A fairly modest alteration to the search experience for mobile users, but one with potential benefits for sites struggling to appear on page […]

Are Shallow Links Really Such a Bad Thing?

As part of a broader SEO strategy, setting yourself up with a whole bunch of inbound links can be a real game-changer. Just as long as they are featured on relevant sites of sufficient quality, they can give your SEO campaign serious clout. But what is important […]

301 Redirects Should Be Kept in Place for a Year, Google Confirms (Again)

Cast your minds back a few weeks and you may recall Gary Illyes semi-officially confirming how long 301 redirects need to be kept in place. Taking to Twitter, he sparked frenzied debate with the following statement: “Hands up if you asked us recently for how long you […]

Google’s Top Search Terms for 2021 Dominated by the Euros

The countdown to the end of the year can only mean one thing; another round up of Google’s top search terms from the past 12 months. As usual, most of the terms dominating the rankings this year come as no surprise. While the overwhelming majority of top […]

Why Do Some Sites Lose Rankings Following Core Updates?

Disavowing spam links and fixing technical problems will not restore your rankings after taking a hit from a core update, according to John Mueller;  during a recent SEO Office-hours hangout he discussed the main reasons why some sites fall in the rankings when Google updates its algorithm. […]