The “Google November 2024 Core Update” was released 16 days ago, it should be fully rolled out day now, but we’ve noticed an increase in Google search ranking instability since the 25th November. It had been abnormally quiet for a few days now, but Google Search seems to be heating up in a big manner.
As a reminder, the Google November 2024 core update began rolling out on Monday, November 11, at 8:30p.m. We witnessed some activity around November 13 and 14th, albeit it was not widespread. Then around November 16th, we witnessed a lot more fluctuation and volatility. Then it settled down during the 2nd week of the upgrade.
Just when we thought it was over, it kicks back into gear.
Google tracking tools
Let’s start with what the tracking tools have shown over the last day compared to the remainder of the rollout period:
Advanced Web Rankings:
Semrush:
SimilarWeb:
SERPstat:
Wincher:
Sistrix:
Accuranker:
Cognitive SEO:
Mangools:
Mozcast:
Data for SEO:
Algoroo:
So not all of the tools picked it up right away, but some did…
Chatter from the SEO industry
The chatter within the SEO world picked up a bit:
Again, Google might indicate the update is complete any minute…