Shifting trends in online behaviour reveal a slight dip in Google’s dominance, along with rising skepticism about the reliability of AI-driven search results. The latest Online Nation report by Ofcom highlights a decline in Google Search’s UK market presence, with user reach falling from 86% to 83% […]
Search Engine Optimisation (SEO) has become a critical component of any successful digital marketing strategy. But what exactly does an SEO company do, and why is it essential for businesses to invest in professional SEO services? In this blog post, we will explore the core functions of […]
The “Google November 2024 Core Update” was released 16 days ago, it should be fully rolled out day now, but we’ve noticed an increase in Google search ranking instability since the 25th November. It had been abnormally quiet for a few days now, but Google Search seems […]
One of the most effective digital marketing tools, email marketing can make you serious money. However, success in email marketing isn’t just about blasting out promotional emails and hoping for the best. It requires strategy, consistency, and understanding your audience. This guide will walk you through the […]
In the competitive world of online business, a visually stunning website isn’t enough; it needs to convert visitors into customers. This is where conversion rate optimisation (CRO) and web design come together as a powerful duo. When executed effectively, they can significantly boost your business’s bottom line. […]
In today’s digital-first world, a website is often the first interaction a customer has with a business. A functional, visually appealing, and user-friendly site isn’t just desirable, it’s essential. But creating such a website requires more than creativity; it demands technical expertise across multiple platforms and coding […]
Your logo is more than just a symbol; it’s the visual heartbeat of your brand. Whether you’re launching a new business or refreshing an established identity, logo creation or rebranding can significantly influence how your audience perceives you. Let’s dive into why logos matter and how rebranding […]
Local SEO is a must-have strategy for businesses targeting nearby customers. Whether you’re a local café, a law firm, or a plumbing service, optimising for local searches helps you connect with people actively seeking services in your area. In this blog post, we’ll explore actionable local SEO […]
Pay-per-click (PPC) marketing is one of the most effective ways to drive traffic, increase brand visibility, and achieve measurable results. However, many business owners wonder: Is PPC marketing hard? The answer isn’t straightforward. While PPC marketing can seem complex, it becomes more manageable when approached with the […]
Websites must provide an ideal for todays consumers as when someone lands on your website they are often doing so from a variety of devices including smartphones, tablets, laptops, and desktops. This is where responsive web design (RWD) comes into play. But what exactly does responsive web design […]
