In a recent spotlight piece, Google has looked back on 25 years of Danny Sullivan’s prestigious career. During which, the company has accomplished some pretty incredible things, and has transformed the face of its search engine practically beyond recognition. For example, anyone who continues to think Google […]
Google has never shied away from its preference for content that comes from sites and sources of genuine authority. In SEO stakes, nothing gets the job done better than a publisher that demonstrates an advanced level of expertise, authority and trust – aka E-A-T. All simple enough […]
If there was an effective way to sidestep Google penalties and the effects of major algorithm changes, webmasters worldwide would be doing it by now. In reality, avoiding (or quickly reversing) the impact of a sudden SERP plummet is not nearly so straightforward. It has long been […]
Google’s job is to recommend the best available websites and pages, based on the requirements of the user. When browsing online for products or services, everyone wants to know they are getting a good deal. If the same product is available from 10 different retailers at 10 […]
For all its technological sophistication and prowess, Google is fundamentally flawed. The sheer size and complexity of the web has made it fundamentally impossible for any search engine to crawl it in its entirety. In response to a question posted by an SEO on Reddit, Google’s John […]
WordPress has announced the launch of its new Performance Lab plugin, a suite of tools aimed at enabling WordPress users to boost the performance of their websites. Specifically, Performance Lab provides developers with the opportunity to trial improvements to WordPress prior to their implementation in the software’s […]
On countless occasions, Google’s John Mueller has made clear the importance of viewing your website’s SEO as a unified whole. His comments have poured cold water on suggestions that great parts of a website can compensate for lousy parts, or that you can improve your site’s SEO […]
If you run a website with content in a variety of languages, getting to grips with the basics of the hreflang attribute is essential. A fairly simple HTML attribute, the use and importance of hreflang is often overlooked by multi-language website owners. But when it comes to […]
Backlinks can be worth their weight in gold as part of a broader Google SEO campaign. You find high-quality source sites for your backlinks; you persuade them to link to your site and your SEO profile benefits accordingly. Or at least, that’s how things might work in […]
Google’s preference for links in certain positions within a page has long been a subject of heavy debate among SEOs. In particular, whether additional value is given to internal links in header and footer has been quite the contentious issue. Putting the debate to rest once and […]
