It’s fair to say that 2021 was a very busy year for search. The year saw Google Search making many system changes including major core updates and smaller algorithm adjustments. For some marketers, this was a real challenge, with many finding it difficult to regain lost rankings […]
IndexNow is a protocol that has revolutionised the manner in which content is indexed by search engines. The new IndexNow protocol has been made simpler by Microsoft in order for submitted URLs to be shared at the same time between search engines. Launched in October 2021, IndexNow […]
Content marketing, as a way to gain relevant engagement and traffic, remains on the increase and shows no sign of disappearing any time soon. Re-evaluating current SEO strategies in order to capitalise on your content marketing in this day and age is absolutely essential for brand success. […]
