Email Marketing

Email marketing is a digital marketing strategy that involves sending emails to a targeted audience with the goal of promoting products, services, or building customer relationships. It’s a direct and cost-effective way to reach consumers and businesses, providing them with relevant information, offers, and updates.

Email Marketing


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7 considerations of email marketing

  1. Audience segmentation: Target specific groups based on demographics, behaviours, and preferences to increase relevance.
  2. Personalisation: Customise email content with the recipient’s name and tailored offers to enhance engagement.
  3. Subject Lines: Craft compelling and concise subject lines to improve open rates.
  4. Mobile Optimisation: Ensure emails are responsive and look good on various devices, especially smartphones.
  5. Call to Action (CTA): Use clear and persuasive CTAs to guide recipients toward desired actions.
  6. Frequency and timing: Choose the right frequency and timing based on the audience’s behaviour to avoid spamming.
  7. Analytics and Testing: Monitor key metrics (open rates, click-through rates) and perform A/B testing to refine strategies and improve performance.

Key features of our service:

  • Cost-effective
  • Targeted messaging
  • Measurable results
  • Contact automation
  • Direct communication
  • List management
  • Customer re-engagement
  • Professional outreach

 

Is email marketing still relevant?

Yes. Email marketing remains highly relevant due to its direct reach, cost-effectiveness, and ability to deliver personalised content to targeted audiences.

Can email marketing improve customer engagement?

Absolutely. Email marketing can enhance customer engagement through customised messages, targeted offers, and relevant content, leading to increased interaction and loyalty.

What is a reasonable conversion expectancy with email marketing?

A reasonable conversion rate for email marketing typically ranges from 1% to 5%, though this can vary based on industry, audience, and campaign quality.

How often should one conduct email marketing?

The frequency of email marketing depends on the type of business and audience preferences, but generally, sending emails 1–4 times a month is a good practice to maintain engagement without overwhelming recipients.