Search engine optimisation (SEO) is not a universally applicable service. Factors like local competition, industry focus, and regional online behaviour shape the SEO approach in different parts of the UK. Here’s a look at how SEO strategies can vary in five major cities: London, Birmingham, Manchester, Glasgow, […]
On January 23, 2025, Google released an updated version of its Search Quality Raters Guidelines. The last update was nearly 10 months ago, in March 2024, coinciding with the spam update. This new version emphasises spam detection, with the document growing from 170 pages to 181 pages. […]
Keyword research is the cornerstone of any successful SEO strategy. When done right, it can help you understand your audience, create relevant content, and drive organic traffic to your website. But how do you go about it? Let’s break it down step by step. 1. Understand your […]
Brands featured on Google’s first page are more likely to be mentioned by large language models (LLMs) like ChatGPT, a recent analysis by Seer Interactive reveals. Interestingly, links appear to have minimal influence on this trend. Why it matters For brands aiming to gain visibility within LLMs, […]
The world of search engine optimisation (SEO) is in a constant state of flux. What worked yesterday might not be effective tomorrow. So, what can we expect from SEO in 2025? Let’s dive in! 1. The rise of Ai-powered SEO Artificial intelligence (Ai) is already transforming the […]
For the first time in quite a while, third-party Google Search volatility tools are reflecting more stable activity, returning to normal levels. While there have still been some fluctuations in search visibility, both positive and negative, the overall landscape appears to have settled significantly over the past […]
For a platform that often dominates Google Search results for countless queries, Reddit appears to be experiencing a slight decline in its rankings. Tools like Semrush and Sistrix reveal a noticeable dip in Reddit’s visibility on Google. This change was pointed out in a discussion on seroundtable, […]
Navigating the digital world can be overwhelming, especially when it comes to boosting your website’s visibility. This is where SEO consultants step in. These unsung heroes optimise your online presence, ensuring your business receives the attention it deserves. But what exactly do they do? And how do […]
As we have now welcomed 2025, we at iCONQUER want to take a moment to thank all of our wonderful clients for their incredible support throughout the past year. It’s been a year of growth, challenges, and success, and we couldn’t have done it without you. The […]
