Has Reddit’s Google Search Visibility Taken a Hit?

10 Jan, 2025

For a platform that often dominates Google Search results for countless queries, Reddit appears to be experiencing a slight decline in its rankings. Tools like Semrush and Sistrix reveal a noticeable dip in Reddit’s visibility on Google.

This change was pointed out in a discussion on seroundtable, where a commenter highlighted the shift.

“Reddit got hit!”

They provided a Semrush chart that highlighted a drop in Google search visibility over the last couple of days, particularly around January 7th.

semrush reddit visibility

Glenn Gabe shared a Sistrix chart that suggests Reddit might be experiencing a slight ranking decline in Google Search over the past few days. It’s still early to draw conclusions, but this dip raises questions about whether it could impact Reddit’s $60 million (£48.7 million) deal with Google, or if it’s just a short-term fluctuation. In contrast, platforms like Stackexchange and Quora appear to be maintaining strong performance on Google, with no significant shifts around January 7th.

Here is Quora’s visibility:

Quora visibility

Here is Stackexchange’s visibility:

Stackexchange visibility

Update: Glenn Gabe shared his insights on X, stating:

glenn gabe reddit insight

glenn gabe reddit insight-2

glenn gabe reddit insight-3