Staying ahead of the curve is paramount when it comes to SEO on Google. With search engines like Google constantly refining their algorithms to deliver the most relevant and valuable results to users, it’s crucial for website owners and SEO professionals to stay informed about these changes. […]
Search engine optimisation (SEO) remains a cornerstone for driving organic traffic to websites. At the heart of any successful SEO strategy lies targeted keyword research. Understanding how users search for information and aligning your website’s content with their intent is key to improving visibility and ranking higher […]
In a groundbreaking revelation at the recent SERP Conf, Gary Illyes rocked the SEO world by reiterating Google’s evolving stance on links. Gone are the days when links were the holy grail of SEO. Illyes emphasised that Google now requires very few links to propel pages to […]
Discover the essential steps to safeguard and navigate through Google’s adjustments to your Google Business Profile (GBP) information. For businesses invested in local SEO, Google Business Profiles (GBP) stands as a vital asset. However, the dynamic nature of Google’s algorithms means that updates to GBP listings can […]
Google’s latest spam algorithm update brings with it fresh spam policies, notably the forthcoming site reputation abuse policy slated for implementation in May 2024. Google has affirmed its commitment to combating site reputation abuse and spam through a combination of manual interventions (human oversight) and algorithms (machine-based […]
In the realm of information navigation, Sundar Pichai, CEO of Alphabet/Google, envisions a dynamic shift towards AI-driven responses coupled with seamless website guidance. At the 2024 Business, Government, and Society Forum at Stanford University, Pichai emphasised Google’s commitment to evolving search into a generative experience where AI-generated […]
In recent weeks, Danny Sullivan, Google’s Search Liaison, has been addressing reports of search results not only lacking in quality but also posing potential harm. It’s disheartening to note that this wasn’t the norm just a few years ago. Reflecting on this issue, Hyung-Jin Kim, Google Search’s […]
As the March 2024 Google Core update continues its journey into the 36th day of dissemination, a surge in ranking fluctuations and dynamic shifts is palpable. Both Google tracking tools and the SEO sphere are abuzz with heightened chatter, signalling a potential crescendo in this update’s impact. […]
In a recent discussion, Google’s John Mueller strongly recommended against disallowing internal footer links. Responding to a query on Reddit about whether to disallow certain footer pages, John cautioned against such actions, suggesting that the problems it creates will only frustrate future endeavors. Google has consistently discouraged […]
In the latest unveiling of their 2023 Google Ads safety report, Google proudly announces the eradication of a staggering 5.5 billion ads from their platform. Not stopping there, they also wielded their authority to suspend 12.7 million advertiser accounts and restrict over 6.9 billion additional ads. Furthermore, […]
