In recent weeks, Danny Sullivan, Google’s Search Liaison, has been addressing reports of search results not only lacking in quality but also posing potential harm. It’s disheartening to note that this wasn’t the norm just a few years ago.
Reflecting on this issue, Hyung-Jin Kim, Google Search’s Vice President, shared a poignant anecdote during an SMX interview. He recounted a personal experience where a family member sought medical information via Google Search, highlighting his commitment to ensuring search results remain informative and safe. This dedication partly birthed EEAT, aimed at safeguarding users from harmful content.
However, amidst increasing complaints about dangerous search outcomes, Google acknowledges the need for improvement. Some attributions point to an uptick in Reddit results, purportedly meeting user demand. Yet, echoing Steve Jobs’ sentiment, Google acknowledges the responsibility to anticipate user needs rather than simply cater to desires.
Danny Sullivan reassures, “I appreciate the feedback. Aware of these concerns. I have passed them on. I have been talking with the team about them.”
Below, you’ll find instances where Google has responded to such concerns:
Perhaps it’s time for Google to consider displaying this warning more frequently, especially with the increasing prominence of Reddit in search results, as noted by Higman.
Despite Google’s repeated assurances of improving search quality and reducing unhelpful content by approximately 40%, coupled with promises of ongoing quality enhancements, many SEOs remain sceptical about the potential for significant change.
While specific instances weren’t extensively cited, we remain optimistic that Google will address this issue effectively, ultimately consigning it to history.