In the latest unveiling of their 2023 Google Ads safety report, Google proudly announces the eradication of a staggering 5.5 billion ads from their platform. Not stopping there, they also wielded their authority to suspend 12.7 million advertiser accounts and restrict over 6.9 billion additional ads. Furthermore, they’ve taken measures to curtail ads from appearing on 2.1 billion publisher pages. These figures reflect a notable escalation, with approximately 6% more ads expunged, a staggering 90% increase in suspended advertiser accounts, a commendable 60% augmentation in restricted ads, and a significant 40% bump in ads barred from publisher pages in comparison to the previous year’s efforts.
Here are quotations from Google regarding these statistics:
Here are the raw numbers each year:
Here’s the bar chart:
Below are graphical representations extracted from the safety report, delineating these statistics categorically:
Google posted the following on X:
“From blocking billions of bad ads to improving verification and transparency for political ads, we’re committed to maintaining a healthy ad-supported internet.”
Duncan Lennox, VP & GM of Google Ads Privacy and Safety also wrote:
You can download the full report from Google on this PDF.