John Mueller from Google advises against fixating on metrics from SEO tools. Instead, he suggests focusing on delivering valuable content that genuinely appeals to users. In a recent discussion on Reddit’s r/SEO, Google’s Search Advocate, John Mueller, responded to a user’s concerns about sudden shifts in SEO […]
It’s been a while since we last reported on any fluctuations in Google Search rankings, and though we weren’t eager to see more volatility, here we are. Once again, search results are showing signs of instability, so we’re documenting it. This round of volatility doesn’t seem as […]
Arun Maini, the popular YouTuber behind the Mrwhosetheboss channel, has released a critical video titled “Why Google Search is Falling Apart.” In this video, he outlines three key reasons he believes Google Search is struggling: The results page. SEO practices. The impact of AI changes. With over […]
Off-page SEO refers to all the activities and techniques implemented outside of your website to improve its search engine rankings and visibility. Unlike on-page SEO, which focuses on optimising elements within your website, off-page SEO involves enhancing the perception and authority of your site through external means. […]
On-page SEO (search engine optimisation) refers to the practice of optimising individual web pages to improve their search engine rankings and attract organic traffic. This involves a range of tactics aimed at making the content and HTML source code of a page more accessible and understandable to […]
The volatility in Google Search rankings has remained high since the pre-launch of the Google August 2024 core update. Yesterday, we experienced an additional swing in rankings, suggesting that the fluctuations have continued unabated. It feels as though we’ve been in a constant state of ranking updates […]
There are reports on the BlackHatWorld forums about problems with the Google Indexing API. Some users claim that while Google confirms successful API calls, their content still isn’t being indexed. Others believe the issue lies either with general indexing problems or directly with the Google Indexing API […]
The search landscape remains turbulent following the completion of Google’s August 2024 core update. Despite Google’s announcement that the rollout was finished, search ranking volatility persists, with notable fluctuations in Google Search results. The monitoring tools continue to signal high levels of activity, and discussions within the […]
Chrome’s latest AI-powered History feature highlights how AI is transforming traffic generation, emphasising the need for SEO to evolve accordingly. In a recent LinkedIn post, a Google Chrome engineer detailed the AI History tool and its method of retrieving signals from previously visited websites. The post suggests […]
The YouTube Liaison recently shared several brief video explanations regarding the YouTube algorithm and SEO strategies, which we thought would be valuable to highlight. We anticipate that additional questions and answers will be released in the upcoming days, so we’ll keep updating this post with any noteworthy […]
