The volatility in Google Search rankings has remained high since the pre-launch of the Google August 2024 core update. Yesterday, we experienced an additional swing in rankings, suggesting that the fluctuations have continued unabated. It feels as though we’ve been in a constant state of ranking updates for the past month. While this period of volatility isn’t the longest we’ve seen from Google, it could potentially reach that point.
To recap, the Google August 2024 core update began on August 15th and concluded on September 3rd. Despite its official completion, the volatility persisted the following day and has continued for weeks. We observed significant changes around September 6th, September 10th, and possibly September 14th, with the latest developments occurring on September 18th.
Google Tracking Tools
Here’s what the tools are showing: volatility remains high across most of them. While some tools have calmed down, they still show spikes around these dates. As an SEO firm, we remain curious about what’s happening at Google, and it seems Google might be wondering the same thing.
SERPmetrics:
Semrush:
Advanced Web Rankings:
SimilarWeb:
SERPstat:
Algoroo:
Mangools:
Accuranker:
Data for SEO:
Wincher:
Mozcast:
Cognitive SEO:
Chat From The Industry
We can’t rely solely on these tools since most have shown volatility for the past month. However, chatter within the SEO industry helps us spot significant swings on specific days. We believe we saw another major shift on September 18th.
Here’s what WebmasterWorld has reported over the past 24 hours.
