IndexNow is a protocol that has revolutionised the manner in which content is indexed by search engines. The new IndexNow protocol has been made simpler by Microsoft in order for submitted URLs to be shared at the same time between search engines. Launched in October 2021, IndexNow […]
Content marketing, as a way to gain relevant engagement and traffic, remains on the increase and shows no sign of disappearing any time soon. Re-evaluating current SEO strategies in order to capitalise on your content marketing in this day and age is absolutely essential for brand success. […]
By now you will probably be aware of the fact that Google has been pushing its continuous scroll mobile search feature for some time. A fairly modest alteration to the search experience for mobile users, but one with potential benefits for sites struggling to appear on page […]
As part of a broader SEO strategy, setting yourself up with a whole bunch of inbound links can be a real game-changer. Just as long as they are featured on relevant sites of sufficient quality, they can give your SEO campaign serious clout. But what is important […]
Cast your minds back a few weeks and you may recall Gary Illyes semi-officially confirming how long 301 redirects need to be kept in place. Taking to Twitter, he sparked frenzied debate with the following statement: “Hands up if you asked us recently for how long you […]
The countdown to the end of the year can only mean one thing; another round up of Google’s top search terms from the past 12 months. As usual, most of the terms dominating the rankings this year come as no surprise. While the overwhelming majority of top […]
Disavowing spam links and fixing technical problems will not restore your rankings after taking a hit from a core update, according to John Mueller; during a recent SEO Office-hours hangout he discussed the main reasons why some sites fall in the rankings when Google updates its algorithm. […]
Since the dawn of contemporary SEO, it has been theorised that the use of bold has SEO value both in terms of improving the on-page experience and appealing to Google’s crawlers, which apparently appreciate the appropriate use of bold. We have official confirmation from the horse’s mouth; […]
Google has officially confirmed the rollout of its new spam-busting algorithm update, designed to target search spam and take action against those responsible for it. This extensive algorithm update has been aptly entitled the “November spam update” and the rollout is expected to take no longer than […]
SEOs and webmasters often understandably assume that the pages Google does not index have potential quality issues; if there is a page of your website which is notable in the SERP listings by its absence, surely there must be something wrong with it, right? Logic would suggest […]
