Announced some time ago and officially started as of February 22, Google has confirmed that its desktop Page Experience Update is now complete. Now comes the time for webmasters and SEOs to assess what (if any) impact the update has had on their performance in the SERP […]
Increasingly, Google is placing heavy emphasis on the People Also Ask (PAA) section in its search listings. As are those who use Google, who now routinely turn to PAA for concise answers to key questions. The People Also Ask box appeared some time ago as an experiment […]
Late last month, Google announced that it had begun the rollout of its desktop page experience update, scheduled to be fully completed by the end of March. Originally announced some time ago, the update is now well underway and is set to have a marked impact on […]
Google’s very own John Mueller has been put on the spot to settle a seriously contentious SEO debate. In this instance, he was quizzed by a Reddit user on the long-standing suggestion that keyword-based domains could provide some kind of SEO bonus. For some time, it has […]
Logically speaking, physical proximity as a ranking factor should be a no-brainer. But whether or not this is the case has been a subject of heavy debate for some time. Figures from Google suggest that almost one in every three searches performed has local intent. This means […]
For some time, debate has raged as to the potential benefits or consequences of daily page title alterations. Some have sworn that to update page title every day is a great way to maximise the SEO value of their content, while others have warned quite the opposite […]
Making total sense of Google’s Webmaster Guidelines has never been easy. Not least because they are so incredibly long and complicated, compounded by the fact that they are being amended and updated on a near-constant basis. Consequently, indications that the Google Webmaster Guidelines could be radically overhauled […]
The overwhelming majority of online experiences begin with a search; Google alone handles an astonishing 70,000 searches every second of every day. As the world’s most popular and influential search engine, you would think that Google would have seen and heard every possible search term by this […]
Should 2022 be the year you finally hire an SEO agency? Has the time come to outsource your organic search marketing to an established SEO firm? Third-party SEO service involvement can be beneficial in a number of ways. It can boost the ROI on your SEO strategy, […]
Having recently published their respective ad revenue reports, a curious coincidence is notable between the two biggest names in paid web advertising. Both Google and Microsoft have released figures indicating an identical 32% increase in ad revenues, courtesy of their Google Ads and Microsoft Bing Ads platforms. […]
