Yes, But… Search engine optimisation (SEO) is the magic behind websites appearing at the top of search results. It’s the key to attracting organic traffic—those potential customers who land on your site because they genuinely searched for what you offer. So, can you tackle SEO yourself? Absolutely! […]
In a world where consumers increasingly rely on the internet to discover and evaluate products and services, having a strong online presence is no longer optional for small businesses—it’s essential. Search engine optimisation (SEO) is often heralded as a critical strategy for enhancing this online presence, but […]
In a recent discourse, Google’s Search Liaison, Danny Sullivan, shared invaluable insights on enhancing SEO strategies and crafting compelling content for websites facing traffic challenges. Struggling to secure organic traction from Google? Sullivan emphasises three pivotal focal points: Elevate content quality persistently, prioritising audience satisfaction. Expand traffic […]
John Mueller, from Google, weighs in on the dilemma faced by developers who are advocating for the abandonment of desktop optimisation strategies. John Mueller provided insights into the query regarding the viability of discontinuing desktop optimisation efforts amidst Google’s shift towards exclusively indexing mobile versions of websites. […]
Earlier this week, reports surfaced about a decrease in the number of links shown in the Google Search Console links report. The situation has since worsened, with a significant drop observed across the board. Seroundtable documented their link count on May 30th and May 27th, showing a […]
Google has revised its help documentation page on AI Overviews to guide users on how to display only web results in search, excluding AI Overviews, videos, images, and similar content. Additionally, it now includes instructions on how to provide feedback on the AI Overviews offered by Google. […]
The dream of owning your own business, coupled with the security and support of a well-established brand, makes franchising a highly appealing path for many aspiring entrepreneurs. But with a plethora of options available, both globally and within the UK market, identifying the hottest trends can be […]
Search Engine Optimisation (SEO) is a multifaceted discipline designed to enhance the visibility and ranking of websites on search engines like Google. Given the complexity and evolving nature of search engine algorithms, SEO is typically categorised into three main types: on-page SEO, off-page SEO, and technical SEO. […]
In an up-to-the-minute Twitter interaction, Danny Sullivan, Google’s Search Liaison, elucidated the intricacies involved in disclosing alterations in algorithmic ranking and conducting manual evaluations. The conversation was ignited by a website proprietor expressing discontent over a substantial decline in traffic and the incapacity to solicit a manual […]
Consumers are continuously assaulted with information online. This makes it more difficult than ever for businesses to reach their target audience and stand out from the crowd. This is where digital marketing comes in. Digital marketing encompasses all marketing efforts that leverage electronic devices or the internet. […]
