Gary Illyes from Google warned about relying on AI-generated responses, emphasising the need to verify information using personal knowledge and authoritative sources. He spoke specifically about the employment of large language models (LLMs) He emphasised the significance of consulting trustworthy sources before trusting responses from these models. […]
Google has rolled out a significant update to Gemini (formerly Bard), enhancing it with additional links to any related content and verification sources for the information provided. This initiative aims to further Google’s efforts in minimising inaccuracies and simplifying the process of exploring educational websites. Currently, these […]
This certainly should have been covered yesterday, but we’ve been witnessing more ranking fluctuation since late Monday, July 22nd, through yesterday, July 23rd, and into today, July 24th. It’s unclear whether this is a continuation of what we observed last week or something fresh. We are noticing […]
Google is delving into incorporating link indicators within AI Overviews to show sources for claims made by AI Answers. When you click these links, you’ll be directed to an overlay window that mimics a search result page, rather than taking you directly to the source. Instead, you’ll […]
Google’s Gary Illyes recently addressed a question regarding the use of headers (H1, H2, H3 and so on) and their impact on SEO. Illyes explained the significance of hierarchically ordering heading elements for SEO, providing valuable insights into their actual importance for digital advertising techniques. Heading Elements […]
John Mueller from Google addressed concerns regarding massive link disavow lists. He was asked if having extensive disavow lists could harm a website and if removing those lists might also have negative effects. John’s response was reassuring; when asked about the level of concern, he stated it […]
In the dynamic world of digital marketing, search engine optimisation (SEO) has emerged as a pivotal strategy for businesses aiming to enhance their online visibility and drive organic traffic to their websites. However, the question persists among many: Do SEO services really work? Understanding SEO SEO encompasses a […]
Once again, another weekend brought noticeable fluctuations in Google search rankings. This recurring event is reminiscent of the weekend ranking bug that occurred between late last year and early this year. However, it might simply be an algorithm designed to mix things up for weekend users. Following […]
How should you adapt your SEO tactics following Google’s March 2024 core update? Here’s the crucial information you need. Google’s March 2024 core update has left many small business owners grappling with significant impacts. If your site rankings have dropped and your traffic has decreased, you’re likely […]
Google is reverting to its traditional pagination bar for search results, replacing the continuous scroll feature. As of yesterday, continuous scroll is no longer available on desktop, and the mobile search version will follow this change in the coming months. Google stated that this change aims to […]
