The debate regarding which SEO metrics are worth focusing on has raged for years, and will no doubt continue to rage indefinitely. SEOs are constantly quarrelling over SEO metrics that are meaningful or otherwise, often putting their faith in third-party tools and checklists to assess their performance. […]
Microsites have long been a trusted SEO go-to for brands and businesses looking to drive highly targeted traffic to their pages. Approached strategically, the development and use of microsites can indeed be effective. For example, if your business is spread across a series of different locations, microsites […]
Several weeks ago, Google announced the commencement of its May 2022 Core Update. The kind of announcement that never fails to send shockwaves through the global SEO community, with the usual lack of detail as to what the update might bring. Instead, Google’s Danny Sullivan simply provided […]
Some time ago, Google announced plans to make a raft of important (and long overdue) improvements to its URL Parameters tool in Search Console. After which, nothing happened – no further information, and no apparent changes to the tool. Now, Google has backtracked on its initial announcement […]
Google’s March 2022 product reviews update is now well underway, which according to the search giant could have a significant impact on “product reviews across many sites”. Interestingly, however, there have been comparatively few reports to date of the update having any major impact on search rankings […]
One of Google Maps’ biggest points of appeal is the way in which it can be interacted and edited by anyone, 100% free of charge with no specific restrictions in place. At the same time, this can also be its Achilles heel. The sheer openness of Google […]
Google has officially lifted the lid on the new Google Partners directory, engineered to make it “easier than ever to find the right partner to help you grow your business.” “Google Partners use their Google Ads expertise to help you stand out, maximise campaign success and drive client […]
John Mueller has attempted to quell any remaining confusion regarding how Google factors alt text into its SERP ranking decisions. Specifically, Mr Mueller stated that alt text should be used purely with accessibility in mind, with image search SEO as a secondary point of importance. Perhaps more […]
It has been common knowledge that when a link points to a 404 error, i.e. a page that does not exist, it has no SEO value. Bum links like this will not necessarily cripple your SERP performance, but they are not taken into account by Google and […]
In a recent spotlight piece, Google has looked back on 25 years of Danny Sullivan’s prestigious career. During which, the company has accomplished some pretty incredible things, and has transformed the face of its search engine practically beyond recognition. For example, anyone who continues to think Google […]
