In September 2023, a significant content update shook the online landscape, leaving many small website proprietors, bloggers, SEO practitioners, and others reeling. Hope flickered anew with the arrival of the March 2024 core update, yet it seems that the recovery they yearned for remains elusive. Despite the […]
What are the key attributes that define top-tier content and websites? Experience, expertise, authoritativeness, and trustworthiness are abbreviated as E-E-A-T. E-E-A-T represents the benchmarks both Google and users seek—premium content providing comprehensive answers and guidance. E-A-T was initially introduced in Google’s Search Quality Guidelines back in 2014 […]
In March 2024, Google unleashed a transformative update that sent shockwaves through the online landscape, shaking up countless websites with its algorithmic revisions and even causing some to vanish entirely from Google Search. The latest core update from Google, rolled out in March 2024, is heralding a […]
In the vast landscape of digital marketing, search engine optimisation (SEO) remains a cornerstone for driving organic traffic to websites. Within the realm of SEO, on-page optimisation plays a pivotal role in enhancing a website’s visibility and relevance to search engines, particularly Google, the unrivalled leader in […]
Ever wondered how some websites seem to magically appear at the top of Google searches while others languish in the depths of the digital abyss? The answer, my friend, lies in the mysterious realm of Google SEO. But fear not, intrepid explorer, for we’re about to embark […]
When it comes to the message your website delivers, everything matters! Whether it’s the colours displayed on your logo, the images that your website shows and where they are placed, the colour and text used on your call-to-actions, how long the videos on your website are, and […]
Over the past month there have been many different updates and comments from both Google and Google employee’s. However, there are two that shine through the rest in terms of importance. Links Are No Longer a Top Three Ranking Signal For the past few years, Google has […]
If someone is searching for a service or product online, they will more than likely turn to Google. According to a study carried out by SEM Rush, Google holds over 88% of the market share for search engines. To compare, Bing only has 2.77% of the market […]
There has been yet another report of another unverified Google Search ranking algorithm update late last week. This one seemed to have started on June 28th and became even more volatile on the 30th. The past several weeks have been a very volatile time with the Google […]
As the months pass, Google diligently introduces algorithm updates aimed at improving the overall quality of search results. By remaining well-versed in these updates, businesses can dynamically adjust their strategies and retain a competitive edge in the ever-changing digital realm. The pursuit of knowledge and adaptability is […]
