One of Google Maps’ biggest points of appeal is the way in which it can be interacted and edited by anyone, 100% free of charge with no specific restrictions in place. At the same time, this can also be its Achilles heel. The sheer openness of Google […]
Google has officially lifted the lid on the new Google Partners directory, engineered to make it “easier than ever to find the right partner to help you grow your business.” “Google Partners use their Google Ads expertise to help you stand out, maximise campaign success and drive client […]
John Mueller has attempted to quell any remaining confusion regarding how Google factors alt text into its SERP ranking decisions. Specifically, Mr Mueller stated that alt text should be used purely with accessibility in mind, with image search SEO as a secondary point of importance. Perhaps more […]
It has been common knowledge that when a link points to a 404 error, i.e. a page that does not exist, it has no SEO value. Bum links like this will not necessarily cripple your SERP performance, but they are not taken into account by Google and […]
In a recent spotlight piece, Google has looked back on 25 years of Danny Sullivan’s prestigious career. During which, the company has accomplished some pretty incredible things, and has transformed the face of its search engine practically beyond recognition. For example, anyone who continues to think Google […]
Google has never shied away from its preference for content that comes from sites and sources of genuine authority. In SEO stakes, nothing gets the job done better than a publisher that demonstrates an advanced level of expertise, authority and trust – aka E-A-T. All simple enough […]
If there was an effective way to sidestep Google penalties and the effects of major algorithm changes, webmasters worldwide would be doing it by now. In reality, avoiding (or quickly reversing) the impact of a sudden SERP plummet is not nearly so straightforward. It has long been […]
Google’s job is to recommend the best available websites and pages, based on the requirements of the user. When browsing online for products or services, everyone wants to know they are getting a good deal. If the same product is available from 10 different retailers at 10 […]
For all its technological sophistication and prowess, Google is fundamentally flawed. The sheer size and complexity of the web has made it fundamentally impossible for any search engine to crawl it in its entirety. In response to a question posted by an SEO on Reddit, Google’s John […]
WordPress has announced the launch of its new Performance Lab plugin, a suite of tools aimed at enabling WordPress users to boost the performance of their websites. Specifically, Performance Lab provides developers with the opportunity to trial improvements to WordPress prior to their implementation in the software’s […]
