Each time Google rolls out a core update to its search algorithm, the world holds its collective breath. What follows is a steady stream of reports from worried webmasters watching their SERP rankings and traffic for signs of movement. Some see their prominence on page one take […]
An effective search engine optimisation strategy can drive organic traffic to your website like nothing else; it can also be a surprisingly affordable way to generate exposure for your online business with the potential to deliver an unbeatable ROI. But in terms of the components of your […]
Contrary to popular belief, SEO is anything but an outdated concept. As the world’s reliance on the major search engines continues to grow, so too does the importance of an effective SEO strategy. In order to stand any real chance of keeping up with your competitors, you […]
Google has released an expansion to its recently introduced results box feature, this provides detailed insights into why a specific search result was allocated in its specific ranking. Providing invaluable information for web users and SEO firms alike the new feature clearly states which search terms are […]
All signs are pointing to what may have been a relatively significant Google algorithm change over the past week or so. Specifically, updates began pouring in from website owners on Friday July 23rd, which continued growing in volumes into fairly late on Saturday July 24th. As is […]
Google is not normally in the habit of announcing its more modest algorithm updates, something that suggests this weeks ‘link spam update’ could be a big deal. SEO-watchers have been expecting the link spam update to land for some time, which would see Google taking a more […]
The only type of SEO content worth investing in is content you can count on. Specifically, the kind of content that is guaranteed to deliver a reliable ROI. With no shortage of avenues to explore, knowing where to start can be a challenge. That is why we […]
In a recent Search Off the Record podcast, Google’s Gary Illyes shared invaluable insights into the use of “magic signals”. Specifically, he went into greater-than-normal detail on how Google ranks websites, revealing how the search engine first shortlists around 1,000 pages before making its final decision. Once […]
The importance of building a good online presence in 2021 can not be underestimated. It may feel like a daunting task with the concept of updates and algorithms completely overwhelming. However, it is vital that you know where your traffic is coming from and if that traffic […]
Google has officially confirmed that the dynamic ad format it introduced three years ago will now be the default type for Google Ads search campaigns. Responsive Text Ads are taking over as the new norm, though Google also confirmed that customers will still be able to create […]
