After weeks of anticipation and volatility in search results, the Google November 2024 Core Update has officially finished rolling out. Google confirmed the update’s completion on December 5, 2024.
What happened?
Beginning on November 11, 2024, this core update prioritises content that is genuinely useful to users, thereby improving the quality of search results. It aimed to demote content that was created solely for the purpose of ranking well in search engines.
As with any core update, this one led to fluctuations in search rankings. Some websites experienced gains, while others saw declines. This volatility was particularly noticeable in the weeks following the update’s initial rollout.
What now?
Now that the update has finished rolling out, it’s important to step back and assess the impact on your website. If you’ve noticed significant changes in your rankings, it’s important to resist the urge to make drastic changes to your website. Instead, focus on creating high-quality content that provides value to your audience.
Here are some tips for recovering from a core update:
- Don’t panic: Core updates aim to enhance user search results. The impact on your website likely indicates areas for improvement.
- Focus on quality: Create high-quality content that is informative, engaging, and relevant to your target audience.
- Monitor your rankings: Monitor the performance of your website in search results. Use tools like Google Search Console to track your rankings and identify any potential issues.
- Be patient: It may take some time for your website to recover from a core update. Don’t make any drastic changes to your website without careful consideration.
Previous broad core updates
Here is a rundown of the most recent core upgrades we’ve seen since Google began confirming them.
- November 2024: November 11, 2024 – December 5, 2024
- August 2024: August 15, 2024 – September 3, 2024
- March 2024: March 5, 2024 – April 19, 2024
- November 2023: November 2, 2023 – November 28, 2023
- October 2023: October 5, 2023 – October 19, 2023
- August 2023: August 22, 2023 – September 7, 2023
- March 2023: March 15, 2023 – March 28, 2023
- September 2022: September 12, 2022 – September 26, 2022
- May 2022: May 25, 2022 – June 9, 2022
- November 2021: November 17, 2021 – November 30, 2021
- July 2021: July 1, 2021 – July 12, 2021
- June 2021: June 2, 2021 – June 12, 2021
- December 2020: December 3, 2020 – December 16, 2020
- May 2020: May 4, 2020 – May 18, 2020
- January 2020: January 13, 2020 – mostly January 17, 2020
- September 2019: September 24, 2019
- June 2019: June 3, 2019 – June 8, 2019
Keep in mind, Google’s core updates aim to enhance the quality of search results for users. By focusing on creating high-quality content, you can ensure that your website continues to rank well in the long term.