John Mueller of Google said he understands why people in our sector attempt to maximise for metrics inside different SEO tool platforms, but he added there are not shortcuts in SEO and optimising for such metrics won’t directly result in Google search ranking or SEO improvements.
This surfaced in a Reddit discussion late last week (still in catch-up mode from being offline a lot this month) when John commented about Moz’s DA score, a subject we discussed here many times.
John penned in that thread a clarification on Moz’s DA, how Google is not affected by it, the desire to maximise for SEO tools, a theory on why SEO is appealing to many search engine optimisation companies, looking longer term and what it means to be distinctive.
Here are quotes from John’s statements on this topic:
Here is a screen grab of this answer should Reddit delete it:
The Discussion on Reddit can be found here.