It’s been about a week since we last saw the intense fluctuations in Google Search rankings, and things have settled down a bit, relatively speaking. However, we’re now observing a resurgence in Google search ranking volatility.
There are indications that Google might be making further changes, though nothing is confirmed yet. We are still awaiting the anticipated core update in the coming weeks, and it’s possible that this recent instability is a result of Google’s testing phases.
To recap, we experienced notable Google volatility around July 31st, and the preceding two weeks were also quite unstable, including July 23rd, July 18th, and July 9th, when significant changes were observed in Google Search.
It’s worth considering whether the recent DOJ monopoly verdict might have influenced Google’s actions. There’s speculation that the next core update could arrive sooner and with more impact than we initially expected.
Here’s a summary of findings from third-party tracking tools and insights from the SEO community regarding the latest Google ranking fluctuations.
Google Rank Tracking Volatility Tools
Let’s begin with what the tools are showing, and most are showing significant movement:
Semrush:
SimilarWeb:
Advanced Web Rankings:
Cognitive SEO:
Algoroo:
SERPmetrics:
SERPstat:
Accuranker:
Mangools:
Wincher:
Mozcast:
Data for SEO:
Chatter from the SEO Community
As you can see, there is some extremely acute volatility being reported in addition to the present high degree of volatility.
The SEO community has been discussing the following topics over the past 24 hours:
Glenn ran his HCU sites; unfortunately, no recoveries yet:
