In a significant antitrust development, the US Department of Justice is reportedly considering breaking up Google, according to a Bloomberg report released last night. The potential breakup could see Google separating Android and Chrome into distinct entities, with the possibility of forcing the sale of Google Ads, often referred to as “AdWords.”
While splitting off Google Search from Android and Chrome seems feasible, untangling Google Ads from Google Search could present a complex challenge.
This news follows the DOJ’s recent decision to label Google as a monopoly earlier this month. Bloomberg’s report provides further insights into this unfolding situation.
It also says:
In other words, Google’s agreements with Apple and other companies to be the default search engine on their devices and services could be under scrutiny. While a breakup is a possibility, it’s not a certainty—it’s merely “under consideration.” Less drastic measures, such as requiring Google to share data with competitors and other service providers, are also being explored.
Bloomberg wrote.
If a breakup is pursued, Android, the widely used mobile operating system, is one of the leading candidates being discussed as part of the solution.
Bloomberg reported.
And with Chrome, Google’s popular web browser, The Bloomberg piece reads as following:
Google Ads:
Data sharing:
We guess we will see what the future holds:
