Category - SEO

Stop Using “Click Here” as Your Call to Action!

When it comes to the message your website delivers, everything matters! Whether it’s the colours displayed on your logo, the images that your website shows and where they are placed, the colour and text used on your call-to-actions, how long the videos on your website are, and […]

What the SEO industry might look like in 2024

SEO

The SEO industry is constantly evolving as search engines become more sophisticated and user behaviour changes. So, what might the SEO industry look like in 2024? Here are a few predictions: AI and machine learning will play an even bigger role AI is already being used in […]

What are SEO Services?

SEO

SEO (search engine optimisation) is an essential component of any successful online strategy. It involves optimising your website for search engines such as Google, Bing, and Yahoo. Although, at iCONQUER, we primarily focus on Google because it handles over 90% of all search inquiries across all search […]

The Importance of Keyword Research in SEO

SEO

The internet has propelled the world into an era where everything is available at the click of a button, from purchasing your favourite football team’s latest shirt to finding someone to re-design your whole house. There are 8.5 billion Google searches made every single day, this has […]

What is the Click-Through Rate on Google for the Top 3 Positions?

If someone is searching for a service or product online, they will more than likely turn to Google. According to a study carried out by SEM Rush, Google holds over 88% of the market share for search engines. To compare, Bing only has 2.77% of the market […]

SEO or PPC?

Marketing budgets can be a minefield. Even deciding between SEO (Search Engine Optimisation) and PPC (Pay Per Click) in terms of which deserves the most generous allocation of your marketing spend can be a tricky task. The good news is that once you get to grips with […]

The Importance of SEO for Businesses in Blackburn

SEO

Having a strong online presence is essential for any business seeking success. This holds true for Blackburn businesses as well. Search Engine Optimisation (SEO) is one of the most efficient techniques to ensure that your company stands out in the competitive online marketplace. In this blog post, […]

Mobile Optimisation: Ensuring a Seamless User Experience on Small Screens

Mobile devices have become an integral part of our lives; we use them every day of our life, so for a business it is crucial to prioritise the mobile optimisation of your website. With a growing number of users accessing the internet through smartphones and tablets, providing […]

Unlocking the Power of SEO in Lancashire: A Vital Component for Business Success

SEO

At iCONQUER, we leverage our extensive experience and proven expertise in SEO to help businesses across Lancashire harness the full potential of search engine optimisation. In today’s competitive digital world, SEO has become a fundamental element of any business’s marketing strategy, offering a strategic advantage to those […]

The Significance of Expertise, Authority and Trustworthiness (E-A-T)

SEO

Many elements play a part in SEO and one of the Google updates is the E-A-T updates referring to ‘Expertise-Authority-Trust’ factors for your website.   Why is E-A-T Important for SEO? The important elements based around each: Expertise: The website’s content is authored by subject matter experts […]