Category - SEO

Google Confirms that Backlink Numbers are Insignificant

SEO

As part of a long string of announcements confirming several things most SEO gurus know, Googles John Mueller has now clarified how backlinks improve search performance. It’s long been theorised and proven many times that quality is more important than quantity, though perhaps the extent to which […]

Google Semi-Confirms Date for Mobile-First Indexing

SEO

It has been known for some time that Google was planning a major shift to mobile-first indexing for some point in the first half of 2021. The deadline had initially been set for September last year, though for unknown reasons,would come to be pushed back. Confirming what […]

SEO is Getting Harder, But This Might Not Be a Bad Thing After All

SEO

If you handle any aspect of your websites SEO strategy in-house, it cannot have escaped your attention that climbing the ranks is getting harder all the time. For the most part, this is primarily down to the near-insurmountable competition in every online space. Irrespective of what it […]

Is it Worth Buying a Premium Domain Name?

Figuring out whether it is worth buying anything for your business means carefully considering the potential ROI. Buying a premium domain name is no different, which as the name suggests inherently means paying more than you would for a generic domain name. While the average domain name […]

Yelp Launches New Features to Help Local Businesses Expand Their Reach

SEO

Yelp has announced the rollout of a series of new features aimed at helping local businesses reach broader audiences beyond their immediate localities. The introduction of custom location targeting, budget recommendations and several other features means local proprietors will no longer be limited to marketing their products […]