The only type of SEO content worth investing in is content you can count on. Specifically, the kind of content that is guaranteed to deliver a reliable ROI. With no shortage of avenues to explore, knowing where to start can be a challenge. That is why we […]
In a recent Search Off the Record podcast, Google’s Gary Illyes shared invaluable insights into the use of “magic signals”. Specifically, he went into greater-than-normal detail on how Google ranks websites, revealing how the search engine first shortlists around 1,000 pages before making its final decision. Once […]
When Google’s John Mueller offers advice on link building, it is advice everyone should heed. In a recent Office Hours hangout, Mueller provided a series of solid gold insights into the effectiveness or otherwise of purchasing links to improve SEO. Specifically, he was asked by a participant […]
Whether or not the John Mueller comments applied to all websites and online businesses across the board remains open to interpretation. In this instance, we are talking about a conversation that took place during last weeks SEO hangout; while speaking with the owner of a website, Mueller […]
Have you noticed a change in Google Search rankings over the last couple of days? If you have, it is more than likely down to a new spam update released by Google on Wednesday of this week. It was announced on the 23rd that there would be […]
If you have being keeping your ear to the ground as of late, you will have undoubtedly picked up on the hype surrounding ‘stop words’ over the past few weeks. Specifically, this refers to a post published by SEMrush that contained a list of supposed “SEO stop […]
Your brands tone of voice is one of its most distinguishing characteristics. It is what provides you with the opportunity to differentiate yourself from your competitors and engage your target audience. Drab, monotone and robotic content that lacks personality is a drag to read. Presented in the […]
Googles John Mueller has bestowed a golden nugget of knowledge to the world web development community; speaking in a recent Google Search Central SEO hangout, Mueller provided an eye-opening insight into the way Googles crawlers detect and deal with duplicate content. Specifically, he spoke of how a […]
Google’s John Mueller has been doing his thing again, sharing a few words of wisdom regarding the strategic use of keywords in a sites URL. For some time, debate has raged as to the extent of the choice of words in a URL; URL content has always […]
A recent report in the New York Times has stated that Google intends to roll out a brand new algorithm update to penalise content containing slanderous and unverified claims about people. The change is said to be a direct result of a previous article run by the […]
