For all its technological sophistication and prowess, Google is fundamentally flawed. The sheer size and complexity of the web has made it fundamentally impossible for any search engine to crawl it in its entirety. In response to a question posted by an SEO on Reddit, Google’s John […]
On countless occasions, Google’s John Mueller has made clear the importance of viewing your website’s SEO as a unified whole. His comments have poured cold water on suggestions that great parts of a website can compensate for lousy parts, or that you can improve your site’s SEO […]
If you run a website with content in a variety of languages, getting to grips with the basics of the hreflang attribute is essential. A fairly simple HTML attribute, the use and importance of hreflang is often overlooked by multi-language website owners. But when it comes to […]
Backlinks can be worth their weight in gold as part of a broader Google SEO campaign. You find high-quality source sites for your backlinks; you persuade them to link to your site and your SEO profile benefits accordingly. Or at least, that’s how things might work in […]
Google’s preference for links in certain positions within a page has long been a subject of heavy debate among SEOs. In particular, whether additional value is given to internal links in header and footer has been quite the contentious issue. Putting the debate to rest once and […]
It has long been assumed that engagement plays a major role in determining a website’s SERP prominence. On social media, engagement is everything – a major contributor to visibility and exposure. The more engagement your content generates, the more likely you are to be showcased prominently by […]
Debate has raged for some time as to exactly how (if at all) Google reads and interprets the content of videos published online. Accompanying textual information is used for SEO purposes, video titles, metas, descriptions and so on, but what about the actual content of the video? […]
Having recently completed the desktop version of its Page Experience update, Google has now shed further information on how page experience ranking factors actually work. Specifically, Google search guru John Mueller used a recent Google Office Hours video to discuss the extent to which core web vitals […]
On several occasions over the past few months, Google’s John Mueller has gone on record to settle the debate about the SEO value of internal linking. Not that there is really anything to debate, given how the value of internal linking has been common knowledge to most […]
Website migrations naturally comprise a long list of technical challenges and logistical issues. Not least of which is SEO – i.e. how to maintain your site’s prior SERP performance, following the migration. As is often the case, the worst thing anyone can do when planning a site […]
