Search engine optimisation (SEO) aims to enhance the ranking of your website on search engine results pages (SERPs). One crucial aspect that significantly affects SEO rankings is user experience (UX). Understanding User Experience A users experience on a website relates to what actions the user has when […]
It’s important to implement effective SEO strategies aimed at improving your online visibility and increasing organic traffic. The road to success can be full of pitfalls and mistakes. In this blog, we will explore some of the most common mistakes to avoid when performing SEO services. Neglecting […]
Delivering a successful SEO promotion is the most powerful marketing product available online. Google organic search dominates the levels of traffic a website is able to obtain online. Using a mixture of design elements, page layout, content quality and imagery can make the difference of your website […]
Top-Rated Digital Strategy Specialist Now Offering Flexible White-Label WordPress Website Upkeep Solutions from Just £50 Per Month One of the UK’s leading white-label digital strategy specialists has launched an all-new WordPress maintenance service, available as a continuous solution and for one-off website optimisation. A top-rated white-label SEO […]
The debate regarding which SEO metrics are worth focusing on has raged for years, and will no doubt continue to rage indefinitely. SEOs are constantly quarrelling over SEO metrics that are meaningful or otherwise, often putting their faith in third-party tools and checklists to assess their performance. […]
Microsites have long been a trusted SEO go-to for brands and businesses looking to drive highly targeted traffic to their pages. Approached strategically, the development and use of microsites can indeed be effective. For example, if your business is spread across a series of different locations, microsites […]
Claiming your business on Google Maps and setting up a full Google Business Profile is a must. If you want to appear prominently in Google’s local search rankings and have any chance of reaching your target audience, it is something you need to do…period. All well and […]
John Mueller has attempted to quell any remaining confusion regarding how Google factors alt text into its SERP ranking decisions. Specifically, Mr Mueller stated that alt text should be used purely with accessibility in mind, with image search SEO as a secondary point of importance. Perhaps more […]
It has been common knowledge that when a link points to a 404 error, i.e. a page that does not exist, it has no SEO value. Bum links like this will not necessarily cripple your SERP performance, but they are not taken into account by Google and […]
Google has never shied away from its preference for content that comes from sites and sources of genuine authority. In SEO stakes, nothing gets the job done better than a publisher that demonstrates an advanced level of expertise, authority and trust – aka E-A-T. All simple enough […]
