Category - Google

Google is Sharing Your Posts with Third Parties without Telling You

Most people acknowledge and accept that once you hand something over to Google, they can and will do anything they like with it; something that most certainly applies to those who publish Google Posts in Google My Business, which effectively become the property of the company upon […]

Google Adds Author URL Property for Cross-Site Author Identification

Google has updated its Article Structured Data Help Document with the recommendation to add new author properties to the list of recommended properties you can use in Google Search. “August 6: Added a new recommended author.url property to the Article structured data documentation. The URL property helps Google […]

Core Web Vitals Audit Workflow Recommended by Google

All over the world webmasters and online business owners are trying to figure out how to measure, optimise and report on the new metrics associated with Core Web Vitals. It has become a popular debate on social media, with developers having come up with their own unique […]

Google’s John Mueller Discusses Core Update Quality Recoveries

During the course of a recent hangout, John Mueller of Google fame was quizzed on the mechanics of core update quality recoveries. Specifically, he was asked whether it still takes several months for Google to re-evaluate whole of a website, he was asked how webmasters know they […]

Mobile First Indexing Still a Work in Progress at Google

Google’s shift to mobile-first indexing has been something of a foregone conclusion for several years, we all knew it was coming but it was not until February this year that the company formally confirmed its rollout. At least, in the sense that Google’s John Mueller stated on […]

Does Linking to Lower-Quality Sites Affect Your Credibility with Google?

It has long been assumed that in the world of link building, directing visitors to “lesser” websites is not something that works in your favour; logic dictates that by way of association the fact that you are promoting this “lesser” content sends a powerful message about your […]