Google has a tendency to tweak its core algorithm so often that most adjustments do not really qualify as news. Indeed, the search engine itself has said on several occasions that hundreds of minor to moderate modifications are made each year. But when an unannounced and unconfirmed […]
Time flies when you are having fun…or simply trying to stay afloat when Google is up to its usual tricks. Hard to believe, but it has been over a year since the official Google Search Quality Raters Guidelines were updated. It was on October 14 last year […]
All indications on social media point to something going on behind the scenes at Google. Some people are hanging onto hope that it is all some kind of test, temporary fluctuation or anomaly. Elsewhere, most SEOs are now firmly convinced a major search ranking algorithm update has […]
There has been much chatter as of late regarding the extent to which Google’s recent title/header change is a game changer. John Mueller has already gone on record to clarify a few points of contention, while Google has now confirmed that it uses HTML title tags 87% of […]
There was bad news for millions of older Android device users this week, with Google having blocked access to some of the platform’s most important features. As announced by the company several weeks ago, September 27 brought the official withdrawal of access to YouTube, Google Maps and […]
Google has taken upon itself to remove the ‘Site Manager’ level of user rights within Google My Business. Previously one of the three roles that could be assigned to a Google My Business user, Site Manager has disappeared and been replaced with ‘Manager’. Previously, the three options […]
On Tuesday of this week (5th October), Google announced that a new Google Analytics 4 update will be taking place but have not said exactly when. The GA4 update will include data driven attribution, a new Search Console integration and new machine learning models. Although no switch […]
Google has confirmed that over the next few months, additional safeguards will prevent ad targeting based on age, gender or interests of users under the age of 18. The move is designed to prevent potentially age-sensitive ad categories targeting teenagers, as part of the company’s ongoing efforts […]
For the most part, Google is not particularly renowned for announcing its algorithm updates with much fanfare. Significant changes to Google’s primary search algorithm are almost always rolled out silently, resulting in an influx of chatter and cries for help from webmasters. Hence, what may or may […]
Another Google Ads tweak has been announced and unveiled by the search giant, which goes by the name of conversion value rules. This new smart bidding tool has been designed to enable advertisers to modify conversion values on the basis of important characteristics like audience, device type […]
