In theory, you would expect user search history to be a major Google ranking factor. Google is engineered to personalise its recommendations to users, in accordance with their unique preferences and browsing habits. In which case, individual search history as a ranking factor would be a no-brainer. […]
Announced some time ago and officially started as of February 22, Google has confirmed that its desktop Page Experience Update is now complete. Now comes the time for webmasters and SEOs to assess what (if any) impact the update has had on their performance in the SERP […]
Late last month, Google announced that it had begun the rollout of its desktop page experience update, scheduled to be fully completed by the end of March. Originally announced some time ago, the update is now well underway and is set to have a marked impact on […]
Making total sense of Google’s Webmaster Guidelines has never been easy. Not least because they are so incredibly long and complicated, compounded by the fact that they are being amended and updated on a near-constant basis. Consequently, indications that the Google Webmaster Guidelines could be radically overhauled […]
The overwhelming majority of online experiences begin with a search; Google alone handles an astonishing 70,000 searches every second of every day. As the world’s most popular and influential search engine, you would think that Google would have seen and heard every possible search term by this […]
Having recently published their respective ad revenue reports, a curious coincidence is notable between the two biggest names in paid web advertising. Both Google and Microsoft have released figures indicating an identical 32% increase in ad revenues, courtesy of their Google Ads and Microsoft Bing Ads platforms. […]
It’s fair to say that 2021 was a very busy year for search. The year saw Google Search making many system changes including major core updates and smaller algorithm adjustments. For some marketers, this was a real challenge, with many finding it difficult to regain lost rankings […]
By now you will probably be aware of the fact that Google has been pushing its continuous scroll mobile search feature for some time. A fairly modest alteration to the search experience for mobile users, but one with potential benefits for sites struggling to appear on page […]
Cast your minds back a few weeks and you may recall Gary Illyes semi-officially confirming how long 301 redirects need to be kept in place. Taking to Twitter, he sparked frenzied debate with the following statement: “Hands up if you asked us recently for how long you […]
The countdown to the end of the year can only mean one thing; another round up of Google’s top search terms from the past 12 months. As usual, most of the terms dominating the rankings this year come as no surprise. While the overwhelming majority of top […]
