Google’s shift to mobile-first indexing has been something of a foregone conclusion for several years, we all knew it was coming but it was not until February this year that the company formally confirmed its rollout. At least, in the sense that Google’s John Mueller stated on […]
It has long been assumed that in the world of link building, directing visitors to “lesser” websites is not something that works in your favour; logic dictates that by way of association the fact that you are promoting this “lesser” content sends a powerful message about your […]
Google’s John Mueller was recently presented with a question from a website owner, curious as to what could be done to trigger a full site wide quality re-evaluation. Along with clarifying whether or not it is possible to trigger a re-evaluation, Mueller also went into a little […]
Each time Google rolls out a core update to its search algorithm, the world holds its collective breath. What follows is a steady stream of reports from worried webmasters watching their SERP rankings and traffic for signs of movement. Some see their prominence on page one take […]
An effective search engine optimisation strategy can drive organic traffic to your website like nothing else; it can also be a surprisingly affordable way to generate exposure for your online business with the potential to deliver an unbeatable ROI. But in terms of the components of your […]
Contrary to popular belief, SEO is anything but an outdated concept. As the world’s reliance on the major search engines continues to grow, so too does the importance of an effective SEO strategy. In order to stand any real chance of keeping up with your competitors, you […]
Google has released an expansion to its recently introduced results box feature, this provides detailed insights into why a specific search result was allocated in its specific ranking. Providing invaluable information for web users and SEO firms alike the new feature clearly states which search terms are […]
All signs are pointing to what may have been a relatively significant Google algorithm change over the past week or so. Specifically, updates began pouring in from website owners on Friday July 23rd, which continued growing in volumes into fairly late on Saturday July 24th. As is […]
Google is not normally in the habit of announcing its more modest algorithm updates, something that suggests this weeks ‘link spam update’ could be a big deal. SEO-watchers have been expecting the link spam update to land for some time, which would see Google taking a more […]
The only type of SEO content worth investing in is content you can count on. Specifically, the kind of content that is guaranteed to deliver a reliable ROI. With no shortage of avenues to explore, knowing where to start can be a challenge. That is why we […]
