On Tuesday of this week (5th October), Google announced that a new Google Analytics 4 update will be taking place but have not said exactly when. The GA4 update will include data driven attribution, a new Search Console integration and new machine learning models. Although no switch […]
Google has confirmed that over the next few months, additional safeguards will prevent ad targeting based on age, gender or interests of users under the age of 18. The move is designed to prevent potentially age-sensitive ad categories targeting teenagers, as part of the company’s ongoing efforts […]
For the most part, Google is not particularly renowned for announcing its algorithm updates with much fanfare. Significant changes to Google’s primary search algorithm are almost always rolled out silently, resulting in an influx of chatter and cries for help from webmasters. Hence, what may or may […]
There has been much chatter over recent months as to whether or not it is a good idea to disavow backlinks; when conducting a backlink audit, you will inevitably come across links to your pages that are questionable at best. The most sensible thing to do is […]
Another Google Ads tweak has been announced and unveiled by the search giant, which goes by the name of conversion value rules. This new smart bidding tool has been designed to enable advertisers to modify conversion values on the basis of important characteristics like audience, device type […]
Most people acknowledge and accept that once you hand something over to Google, they can and will do anything they like with it; something that most certainly applies to those who publish Google Posts in Google My Business, which effectively become the property of the company upon […]
Google has updated its Article Structured Data Help Document with the recommendation to add new author properties to the list of recommended properties you can use in Google Search. “August 6: Added a new recommended author.url property to the Article structured data documentation. The URL property helps Google […]
All over the world webmasters and online business owners are trying to figure out how to measure, optimise and report on the new metrics associated with Core Web Vitals. It has become a popular debate on social media, with developers having come up with their own unique […]
During the course of a recent hangout, John Mueller of Google fame was quizzed on the mechanics of core update quality recoveries. Specifically, he was asked whether it still takes several months for Google to re-evaluate whole of a website, he was asked how webmasters know they […]
John Mueller of Google fame has taken to twitter to put to bed a long standing SEO debate; Mr. Mueller was responding to a question regarding the potential value of simply adjusting the placement of a link within the same page. He confirmed that it makes no […]
