Google has a tendency to tweak its core algorithm so often that most adjustments do not really qualify as news. Indeed, the search engine itself has said on several occasions that hundreds of minor to moderate modifications are made each year. But when an unannounced and unconfirmed […]
It has long been theorised that a great way to kill your site’s SEO credibility is to use a popular WordPress theme; the more popular and widely used a WordPress theme is, the lower its SEO value. This is an assumption that appears to be based on […]
The end of October is fast approaching, making now the perfect time for a brief roundup of what has been taking place this month. As usual, it has been the classic case of Google’s handy work arriving with plenty of fanfare, while other tweaks have been rolled […]
Time flies when you are having fun…or simply trying to stay afloat when Google is up to its usual tricks. Hard to believe, but it has been over a year since the official Google Search Quality Raters Guidelines were updated. It was on October 14 last year […]
In a perfect world, SEOs and webmasters would be able to choose their own ranking factors. Rather than putting your livelihood in the hands of the powers that be at Google, you would have some say in the metrics used to gauge website quality and determine SERP […]
All indications on social media point to something going on behind the scenes at Google. Some people are hanging onto hope that it is all some kind of test, temporary fluctuation or anomaly. Elsewhere, most SEOs are now firmly convinced a major search ranking algorithm update has […]
There has been much chatter as of late regarding the extent to which Google’s recent title/header change is a game changer. John Mueller has already gone on record to clarify a few points of contention, while Google has now confirmed that it uses HTML title tags 87% of […]
There was bad news for millions of older Android device users this week, with Google having blocked access to some of the platform’s most important features. As announced by the company several weeks ago, September 27 brought the official withdrawal of access to YouTube, Google Maps and […]
Google has taken upon itself to remove the ‘Site Manager’ level of user rights within Google My Business. Previously one of the three roles that could be assigned to a Google My Business user, Site Manager has disappeared and been replaced with ‘Manager’. Previously, the three options […]
It has long been suspected that by choosing one WordPress theme over another, your site’s SEO performance could be affected. SEOs and webmaster shave long spoken of switching WordPress themes having a significant impact on their SERP rankings. The whole thing has been confirmed by Google’s John […]
