Should 2022 be the year you finally hire an SEO agency? Has the time come to outsource your organic search marketing to an established SEO firm? Third-party SEO service involvement can be beneficial in a number of ways. It can boost the ROI on your SEO strategy, […]
Having recently published their respective ad revenue reports, a curious coincidence is notable between the two biggest names in paid web advertising. Both Google and Microsoft have released figures indicating an identical 32% increase in ad revenues, courtesy of their Google Ads and Microsoft Bing Ads platforms. […]
It’s fair to say that 2021 was a very busy year for search. The year saw Google Search making many system changes including major core updates and smaller algorithm adjustments. For some marketers, this was a real challenge, with many finding it difficult to regain lost rankings […]
IndexNow is a protocol that has revolutionised the manner in which content is indexed by search engines. The new IndexNow protocol has been made simpler by Microsoft in order for submitted URLs to be shared at the same time between search engines. Launched in October 2021, IndexNow […]
Content marketing, as a way to gain relevant engagement and traffic, remains on the increase and shows no sign of disappearing any time soon. Re-evaluating current SEO strategies in order to capitalise on your content marketing in this day and age is absolutely essential for brand success. […]
By now you will probably be aware of the fact that Google has been pushing its continuous scroll mobile search feature for some time. A fairly modest alteration to the search experience for mobile users, but one with potential benefits for sites struggling to appear on page […]
As part of a broader SEO strategy, setting yourself up with a whole bunch of inbound links can be a real game-changer. Just as long as they are featured on relevant sites of sufficient quality, they can give your SEO campaign serious clout. But what is important […]
Cast your minds back a few weeks and you may recall Gary Illyes semi-officially confirming how long 301 redirects need to be kept in place. Taking to Twitter, he sparked frenzied debate with the following statement: “Hands up if you asked us recently for how long you […]
The countdown to the end of the year can only mean one thing; another round up of Google’s top search terms from the past 12 months. As usual, most of the terms dominating the rankings this year come as no surprise. While the overwhelming majority of top […]
Disavowing spam links and fixing technical problems will not restore your rankings after taking a hit from a core update, according to John Mueller; during a recent SEO Office-hours hangout he discussed the main reasons why some sites fall in the rankings when Google updates its algorithm. […]
