DJ Equipment

Over ten years of SEO support led to djkit.com becoming a mainstay on page one for their chosen keywords!


204% Increase of Organic Traffic
149% Increase of Organic Conversion
212% Increase in SERPS Visibility
2750 Ranking Page One Google
Client Feedback: www.djkit.com

We have worked with Craig for many years. The team are extremely quick to provide assistance with all our online marketing needs and have delivered good results year on year for our company. We could not be more pleased with our choice of SEO partner to help sell our dj kit. appreciate the work and loyalty over the years providing our djkit.com site a successful organic promo on Google. its great to have someone always on the other end of the line to support, thanks

James Craik - Managing Director

About the client

DJkit.com is a UK-based online retailer that specialises in DJ equipment, audio gear, and professional lighting. They offer a wide range of products, including DJ controllers, mixers, turntables, speakers, headphones, lighting effects, and accessories tailored to both amateur and professional DJs. DJkit.com caters to various needs, from home setups to full-scale club installations, and also provides packages, bundles, and special deals for DJs looking to expand their gear.

They are known for offering competitive pricing, quick delivery, and technical support. DJkit.com also has a physical showroom in Newbury, Berkshire, where customers can demo products before purchasing. The retailer supports well-known brands in the DJing and sound industry like Pioneer DJ, Numark, and Serato.

DJ Equipment

The Challenge

  1. To gain high ranking on Google for product categories and priority products.
  2. Improve traffic and conversions
  3. Develop the blog with more regular content.

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Our Solution

  1. Keyword research: Finding the best terms for the product categories and products djkit.com offer.
  2. Optimised page coding: Title, meta, headers.
  3. Write content for product categories (for example; Intros and more detail on the category.)
  4. Optimised content for target keywords. This can be done using prompts, related searches, FAQs and more.
  5. Used relevant blogs, products and sub categories for internal linking.
  6. Blog – Develop at least 3 a month, relevant product and industry news.
  7. Optimise product pages in title, meta and on page content.
  8. Use press releases to get exposure and direct links into newly released products.

The Result

Djkit.com now has a huge amount of keywords ranking on page one of Google. This led to a massive boost in both sales and traffic. Below you can find just some of the keywords that they rank for on page one:

  • DJ Equipment
  • DJ Gear
  • Digital DJ Equipment
  • DJ Decks
  • Disco Lighting
  • DJ Controller
  • CDJ
  • Pioneer DJ Decks
  • Pioneer DJ Controller
  • DJ Booth
  • DJ Speakers
  • Serato DJ
  • DJ Shop
  • DJ Lights

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