We used iconquer and I have to say they get the job done. Our rankings on key words has improved vastly. Their customer service is also very good. Thanks especially to Nadim and Craig.
Adam Atchia - Owner
Driving Lessons Manchester
The Adams Driverg Trainer School wanted their website to rank on page one of Google when a user searched for ‘driving lessons in Manchester’ and surrounding locations.
104%
Increase of Organic Traffic
154%
Increase of Organic Conversion
147%
Increase in SERPS Visibility
119
Ranking Page One Google
Client Feedback: www.adamsdrivertrainer.co.uk
About the client
Adams Driver Trainer Driving School boasts extensive experience and is approved by the DVSA. They offer top-notch driving lessons tailored to the needs of their customers. Their instructors are skilled and knowledgeable, making sure anyone who books a lesson with them receives the best education, whether you choose manual or automatic lessons.
Located in Manchester, their lessons focus on fostering safe driving practices and equipping people to handle emergencies on the road. They provide comprehensive training that provides all of the essential knowledge and skills someone may need to become a responsible driver.
The Challenge
To rank higher for the best keywords that related to driving lessons and courses in the Manchester area, for example:
- Automatic lessons
- Intensive lessons
- Motorway lessons
- Pass plus
This website had over 200 ‘similar’ pages with duplicated or repetitive content. This was created by an old SEO company using blackhat techniques, with one page being used as a template on every page throughout the website to target one keyword and location. This was repeated and recreated multiple times.
Our Solution
- To identify the correct ranking pages to retain
- To delete all the spammy and duplicated pages
- Redirect old page urls to the retained correct url
- Create and add unique content to each area page
- Correct all internal links found on the website, after many pages were deleted during the clean up
- Correct any broken links found on the website
- Fix all the page titles and meta descriptions found on the website
- Improve internal linking so that users were directed to the most relevant and useful pages
- Develop the blog monthly with new content, at least 2 posts per month
- We also managed a PPC campaign in the interim and identified long-tail key phrases that converted quality leads. We enhanced the SEO strategy to target new terms and increase traffic levels and conversions.
The Result
This site now ranks high on page 1 for keywords related to the area in which he provides his services, for example:
For example:
- Driving Lessons Manchester
- Driving lesson manchester
- Driving lessons automatic Manchester
- Manchester driving lessons automatic
- Pass plus Manchester
- Best driving lessons Manchester
- Female driving instructor Manchester
- Driving instructor in Manchester
Adams Driver Trainer now receives over 3,000 visits each month, an increase of over 60% from when the campaign started. This has led to a steady influx of new business. The client was also able to pause his PPC campaign within 3 months of working with us due to the amount of new business we provided him with.