Starting October 31st, we are witnessing a notable increase in conversation amongst those in the SEO community around a probable Google Search ranking update and/or extreme volatility.
The buzz started in the late morning of October 31st and has persisted until November 1st. Additionally some of tracking picked this up; SimilarWeb noted extreme volatility on October 31st, it’s one the most heated days in over a month.
The volatility that SimilarWeb was showing does now seemed to have cooled, as has the conversation. The majority of the other tools only showed a minor spike over the weekend.
We believe there was some kind of change in the late morning of the 31st October and subsequently reverted.
Reminder: Google did inform us that a “search update is coming soon”.
Every one of the days below has seen reports of some sort of update over the last 3 months:
October
- October 23, 24 and 26 and 27th
- October 19th and 20th
- October 15th
- October 10th
- October 2nd
September
- September 6th
- September 10th
- September 14th,
- September 18th
- September 25th
- September 28th
August
Beginning on August 15, 2024, the Google August 2024 core upgrade formally finished on September 3, 2024. It hasn’t cooled, though, and it remained unstable the day it finished and weeks later as well.
Chat From The SEO Industry
Google Tracking Tools
SimilarWeb showed a massive spike on October 31st, some of the other tools are showing a bit of a lift on the 31st October/November 1st but it may have cooled a bit by today. Maybe Google was testing something on those two days? It’s hard to say:
SimilarWeb:
Advanced Web Rankings:
AccuRanker:
Wincher:
MozCast:
SemRush:
CognitiveSEO:
Algoroo:
Mangools:
SerpStat:
Sistrix:
Data For SEO:
